Two Kinds of AI Help
ClickMagick offers AI help in two ways. ClickMagick Insights analyses your ad performance every day and emails you what changed. MCP access lets you connect AI assistants such as ChatGPT or Claude so you can ask questions about your campaigns in plain English.
Both rest on the same thing: first-party tracking data that's more complete than ad platform reports. That's what makes the answers worth reading.
The Daily Insights Email
Each day, ClickMagick reviews your ad data across sources and emails a summary covering what changed, your top performers and the issues that need attention. ClickMagick calls the delivery "Morning Magick".
For busy owners and media buyers, that turns a 30-minute report check into a two-minute read. You open the dashboard only when something needs action.
What Each Plan Covers
| Plan | Active ads analysed | Monthly price |
|---|---|---|
| Starter | 10 | $79 ($66 billed yearly) |
| Standard | 25 | $199 ($166 billed yearly) |
| Pro | 50 | $349 ($291 billed yearly) |
If you run more active ads than your plan covers, the insights focus on part of your account. Agencies and larger advertisers will usually want Standard or Pro for this reason. See ClickMagick pricing.
Asking ChatGPT or Claude About Your Data
ClickMagick lists API, MCP and Zapier access from the Starter plan. Its MCP tools let an AI assistant read your campaign data, so you can ask questions like these:
- "Which Meta ad sets had the best ROAS last week under position-based attribution?"
- "Which traffic sources sent the most bot clicks this month?"
- "Compare opt-in rates by UTM source for the last 30 days."
ClickMagick also offers a REST API for building custom dashboards and automations. Third-party connectors, such as Windsor.ai's, offer another route if you already use those tools.
Using AI Answers Wisely
- Get tracking right firstAI can't fix missing UTMs or untracked sales. See our setup guide.
- Treat insights as promptsUse them to decide where to look, then confirm in the report.
- Check the attribution modelAnswers change with the model. Ask for the one you make decisions on.
- Allow for conversion lagVery recent ads may not have had time to convert. See the Conversion Velocity report.
Who Benefits Most
We'd value AI insights most if you run ads on several platforms, manage client accounts, or don't have time for daily report checks. If you run a handful of ads and enjoy the dashboard, it's a nice extra rather than a reason to buy.
Get a daily read on your ads without opening a report.
Try ClickMagick FreeFrequently Asked Questions
What is ClickMagick Insights?
It's a feature that reviews your ad data every day and emails you a summary of what changed, what's working and what needs attention, so you don't have to dig through reports yourself.
Is ClickMagick Insights included or an add-on?
ClickMagick's current pricing page lists AI insights as included on every plan, covering 10 active ads on Starter, 25 on Standard and 50 on Pro.
Can I ask ChatGPT or Claude about my ClickMagick data?
Yes. ClickMagick lists API, MCP and Zapier access from the Starter plan, and says its MCP tools let you ask Claude or ChatGPT about your campaigns in plain English.
What is MCP?
MCP, the Model Context Protocol, is an open standard that lets AI assistants connect to outside tools and data. With an MCP connection, an assistant can look up your tracking data to answer questions.
Should I make ad decisions based on AI insights alone?
Use them as a fast first look, then check the underlying report before big budget moves. AI summaries are only as good as the tracking data behind them.