ClickMagick vs Wicked Reports - Everyday Attribution vs LTV-First Analytics (2026)

Quick Verdict

ClickMagick is the better choice for most advertisers, affiliates, funnel owners and agencies. You get first-party tracking, multi-touch attribution, bot filtering and conversions sent to your ad platforms from $79 a month.

Wicked Reports is built for established ecommerce and subscription brands whose biggest question is long-term customer value. Its cohort and lifetime value reporting runs deeper, and its price reflects that, starting at $499 a month and scaling with revenue.

At a Glance

Pricing in Practice

Wicked Reports lists four tiers: Measure at $499 a month, Scale at $699, Maximize at $999 and Enterprise from $4,999, with your tier set by your last 12 months of gross revenue. Some features, such as the Meta CAPI signal, sit on the higher tiers.

ClickMagick runs from $79 to $349 a month based on tracked visitors, with Audience Optimization included on every plan. For a business doing a few million a year in revenue, the gap is several thousand dollars a year. That money only makes sense if you'll use Wicked's deeper LTV analysis.

Lifetime Value: The Real Difference

Wicked Reports is built around the question "what are customers from this ad worth over the next year?" Its cohort reports and lookforward windows follow customers long after the first order, which suits subscription boxes, supplements and brands with heavy repeat purchasing.

ClickMagick also reports lifetime value by source, tracks visitors over long periods and records recurring sales from integrated checkouts. For most businesses that's enough to see which channels bring better customers. See our lifetime value guide.

Attribution and Ad Optimisation

Both offer multi-touch attribution. ClickMagick's five models include position-based, which it recommends for most businesses, and it sends real conversions to Meta, Google, TikTok and Microsoft through Audience Optimization. That last part directly improves how your campaigns optimise, not just how you report on them.

ClickMagick also filters bots and can exclude bad clickers from your ads. That protects spend, which matters more the smaller your budget.

Setup and Day-to-Day Use

ClickMagick says basic setup takes 20 to 30 minutes, and it suits owners who check results each morning. Wicked Reports is more of an analytics platform, usually set up with onboarding help and used by someone who lives in the data.

Who Should Choose Which

• Affiliates, course creators and funnel owners: ClickMagick.
• Small and mid-sized ecommerce stores: ClickMagick, especially on Shopify with its app.
• Agencies managing many clients: ClickMagick, with its Business Manager and agency discount.
• Large subscription or repeat-purchase brands: Wicked Reports, if cohort LTV analysis drives your budget decisions.