Quick Verdict
Pretty Links and ClickMagick are built for different jobs. Pretty Links is a WordPress plugin that keeps affiliate links tidy on your blog: short, branded, easy to update everywhere at once, with click reports. ClickMagick tracks where every click comes from, across every channel, and whether it turned into a commission.
If you run a WordPress blog and mainly need link management, Pretty Links is a good, affordable tool. If you send traffic from email, ads, social or solo ads, or you need to know which source earns, ClickMagick is the one that answers that.
Try ClickMagick FreeClickMagick vs Pretty Links at a Glance
| ClickMagick | Pretty Links | |
|---|---|---|
| What it is | Cloud tracking and attribution platform | WordPress plugin |
| Works on | Any site, store or funnel, plus email, ads and social | WordPress sites |
| Price | From $79/mo ($66 annually) | Free version; paid from $99.60/yr intro price |
| Link cloaking | Yes, on a custom tracking domain | Yes, on your WordPress domain |
| Auto-linking keywords | No | Yes (Marketer plan and up) |
| Commission tracking | Yes, via postbacks and Sub-IDs | Click and conversion reports |
| Bot filtering | Yes | No |
| Ad platform syncing | Yes | No |
What Pretty Links Does Well
Pretty Links turns long affiliate URLs into short, branded links on your own WordPress domain. Change a merchant's link once and it updates everywhere it appears. Higher plans can scan your posts for keywords and turn them into affiliate links automatically, and a link health checker can alert you to broken links.
It's priced annually: $99.60 a year for one site, $149.60 for two and $199.60 for five at introductory pricing, renewing at full price, with a 14-day money-back guarantee. There's also a free version for basic link management.
What ClickMagick Adds
Pretty Links tells you a link was clicked on your blog. ClickMagick tells you where that clicker came from, whether they were a bot, and which commission they produced, for blog traffic and everything else.
- Commission tracking per source: postbacks from your affiliate networks credit each sale to the click that earned it.
- Every channel: email broadcasts, solo ads, YouTube descriptions, social bios and paid ads, not just WordPress.
- Bot filtering: junk clicks don't distort your conversion rates.
- Paid traffic tools: conversion syncing with Meta, Google and TikTok, and Click Shield for pay-per-click campaigns.
Using Both Together
These tools don't have to compete. A common setup for bloggers who also email and buy traffic:
- Keep Pretty Links for on-site link managementEasy updates and auto-linking inside WordPress.
- Use ClickMagick tracked links for off-site trafficEmail, solo ads, social and paid campaigns.
- Set up postbacks in your affiliate networksSo commissions report back to ClickMagick.
- Compare earnings per sourceDecide where to spend time and money based on commissions, not clicks.
When Pretty Links Is the Better Choice
- You run a WordPress blog and all your affiliate traffic comes from your posts.
- You want auto-linking and centralized link updates more than attribution.
- You want the lowest-cost way to tidy up affiliate links.
When ClickMagick Is the Better Choice
Email, Social and Ads
Track affiliate offers wherever you promote them.
Solo Ads and Paid Ads
Bot filtering and earnings per vendor or campaign.
Any Website or Funnel
Works with funnel builders, stores and custom sites.
Our Recommendation
Blog-only affiliates can start with Pretty Links. The moment you promote offers by email, buy traffic or run ads, add ClickMagick so you can see which sources actually earn. Our guide to affiliate link cloaking explains the cloaking side in more detail.
Frequently Asked Questions
What is the difference between ClickMagick and Pretty Links?
Pretty Links is a WordPress plugin for managing and cloaking affiliate links on your site. ClickMagick is a tracking platform that follows clicks from any channel, such as email, ads, social or your blog, to the sale or commission, filters bots and sends conversions to ad platforms.
Is Pretty Links free?
Pretty Links has a free version for basic link management. Its paid plans are annual: $99.60 a year for one site, $149.60 for two and $199.60 for five at introductory pricing, renewing at full price, with a 14-day money-back guarantee.
Can ClickMagick cloak affiliate links?
Yes. ClickMagick's tracked links and Smart Links turn long affiliate URLs into clean links, and you can serve them from your own custom tracking domain.
Can I use Pretty Links and ClickMagick together?
Yes. Some bloggers keep Pretty Links to manage links inside WordPress and use ClickMagick for traffic outside the blog, such as email, solo ads and paid ads, or point a pretty link at a ClickMagick tracked link.
Does Pretty Links work outside WordPress?
No. Pretty Links is a WordPress plugin, so it works on WordPress sites. ClickMagick works on any website, store or funnel and across email, social and ad traffic.
Track Every Affiliate Link to the Commission
See which posts, emails and ads actually earn, with bot clicks filtered out. Start your 14-day ClickMagick trial.
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