Quick Verdict
ClickMagick is the right choice for most businesses: small and mid-sized ecommerce stores, funnel owners, affiliates and agencies who want accurate first-party attribution and real conversions sent to their ad platforms, from $79 a month.
Northbeam is built for larger DTC brands with substantial multi-channel budgets that want machine-learning attribution, view tracking and optional media mix modelling. Its Starter plan is listed at $1,500 a month.
Choose ClickMagick if your monthly ad spend is under six figures, or you want strong attribution without an annual contract.
Choose Northbeam if you're a large ecommerce brand spending heavily across many channels and need view-through and MMM analysis.
Try ClickMagick FreeAt a Glance
| ClickMagick | Northbeam | |
|---|---|---|
| Built for | Small to mid-sized advertisers of all kinds | Ecommerce and DTC brands with large budgets |
| Entry price | $79/mo | $1,500/mo (Starter) |
| Next tier | $199/mo (Standard) | $3,500/mo (Professional) |
| Contract | Monthly or annual | Starter month-to-month; Professional and Enterprise annual |
| Clicks and conversions | Yes, first-party, cross-device | Yes |
| Ad view tracking | No | Clicks plus deterministic views |
| Media mix modelling | No | Optional add-on on Professional and Enterprise |
| Bot filtering and Click Shield | Yes | Not a focus |
| Affiliate and link tracking | Yes | No |
The Budget Question
Northbeam's Starter plan is aimed at brands spending under $1.5 million a year on ads, and costs $1,500 a month, about $18,000 a year. ClickMagick Standard costs $199 a month, about $2,400 a year.
For a brand spending $20,000 a month on ads, Northbeam would cost roughly 7.5% of ad spend; ClickMagick Standard about 1%. That's why we'd only recommend Northbeam once budgets are large enough that its extra modelling changes decisions worth more than the difference.
What Northbeam Adds
- View-through data, useful for heavy video, CTV and display spend.
- Machine-learning attribution across many channels at once.
- MMM and incrementality add-ons on higher plans. See marketing mix modelling.
What ClickMagick Adds
- A price small businesses can justify, with a 14-day trial.
- Bot filtering and Click Shield to protect paid-click budgets.
- Audience Optimization on every plan, sending real conversions to Meta, Google, TikTok and Microsoft.
- Tools for funnels, affiliates and agencies, not just Shopify stores.
Who Should Choose Which
- Stores spending under about $100,000 a month on ads: ClickMagick.
- Funnels, course creators, lead gen and affiliates: ClickMagick.
- Large DTC brands with heavy video and multi-channel spend: Northbeam.
Frequently Asked Questions
How much does Northbeam cost?
Northbeam's pricing page lists Starter at $1,500 a month for brands spending under $1.5 million a year on ads, and Professional at $3,500 a month for up to $500,000 a month in ad spend. Enterprise and its Growth plan are custom-priced.
Is Northbeam better than ClickMagick?
For large DTC brands spending heavily across many channels, Northbeam's machine-learning attribution, view tracking and optional MMM add more depth. For most small and mid-sized businesses, ClickMagick delivers accurate attribution and ad syncing at a small fraction of the price.
Does ClickMagick track ad views?
No. ClickMagick tracks clicks, visits and conversions. Northbeam lists clicks plus deterministic views, which can matter for heavy video and display spend.
Can ClickMagick send conversions to Meta and Google?
Yes. ClickMagick's Audience Optimization sends conversions to Meta, Google, TikTok and Microsoft on every plan.
Who is Northbeam built for?
Northbeam targets ecommerce brands, particularly Shopify DTC brands, with meaningful ad budgets. Its Professional and Enterprise plans use annual terms.
Get Accurate Attribution Without an Enterprise Contract
Unless you're spending hundreds of thousands a month on ads, ClickMagick covers the attribution and ad syncing you need. Test it free for 14 days.
Try ClickMagick Free