Quick Verdict
Improvely is the cheaper way to get basic conversion tracking and click-fraud monitoring, starting at $29 a month. ClickMagick costs more but does more for paid advertisers: first-party cross-device attribution, five attribution models, real-time conversion syncing with Meta, Google and TikTok, and Click Shield to exclude bad clickers from your ads.
If you mainly want to see which channels convert on a tight budget, Improvely is reasonable. If you spend meaningfully on ads, ClickMagick's extra features usually pay for the difference.
Try ClickMagick FreeClickMagick vs Improvely at a Glance
| ClickMagick | Improvely | |
|---|---|---|
| Entry price | $79/mo ($66 annually) for 10,000 visitors | $29/mo for 10,000 visits |
| Free trial | 14 days | 14 days |
| Fraud tools | Bot filtering + Click Shield exclusions | Click-fraud monitoring |
| Split testing | Yes | Yes |
| Cross-device attribution | Automatic | Not a headline feature |
| Conversion syncing to ad platforms | Meta, Google, TikTok, Microsoft and more | Not a focus |
| Agency features | Business Manager, 35% agency discount | Sub-accounts; white-label on Large Agency |
Pricing Side by Side
| Traffic | ClickMagick | Improvely |
|---|---|---|
| 10,000/mo | Starter $79 (1 user) | Freelancer $29 (1 member) |
| 50,000/mo | Standard $199 (covers up to 100,000; 3 users) | Startup $79 (3 members) |
| 100,000/mo | Standard $199 | Small Agency $149 (unlimited members) |
| 250,000+/mo | Pro $349 (up to 1,000,000) | Large Agency $299+ |
On price alone, Improvely wins at every level. The question is what you get for ClickMagick's premium, and whether it earns that back.
Tracking and Attribution
Both tools track visits and conversions from your marketing channels. ClickMagick goes further on attribution: its TrueTracking runs as first-party code on your own domain, follows visitors across devices automatically, and lets you switch between five attribution models, including Position-Based. That matters when buyers touch several channels before purchasing. See our attribution models guide.
Click Fraud: Monitoring vs Exclusion
Improvely includes click-fraud monitoring on every plan, which helps you spot suspicious activity. ClickMagick filters bots out of your reports and adds Click Shield, which goes a step further: visitors who break your click rules are added to an exclusion audience in your ad platform so they stop seeing your ads.
Spotting fraud is useful. Automatically keeping repeat offenders away from your paid ads saves money. See our Click Shield guide.
Sending Conversions to Ad Platforms
This is the biggest functional gap. Meta, Google and TikTok optimize on the conversions they receive. ClickMagick's Audience Optimization sends real conversions to those platforms in real time, with first-party visitor details to improve matching. If most of your spend goes to Meta or Google, this feature alone can justify ClickMagick.
Agencies
Improvely's agency plans include sub-accounts and unlimited team members, and its Large Agency plan adds white-label reporting. ClickMagick offers a free Business Manager with separate client access, daily and weekly insights emails for clients, and a 35% discount for approved agencies. If white-label reports are essential, Improvely has the edge; if attribution depth matters more, ClickMagick does. See ClickMagick for agencies.
When Improvely Is the Better Choice
- Your budget is tight and you mainly need to see which channels convert.
- You don't rely heavily on Meta or Google's algorithms.
- You're an agency that needs white-label reporting.
When ClickMagick Is the Better Choice
Meta and TikTok Advertisers
Real conversions sent back improve delivery.
Google and Microsoft Ads
Click Shield excludes repeat clickers from campaigns.
Multi-Touch Buyers
Cross-device tracking and five attribution models.
Promoting Offers
Affiliate Link Builder, postbacks and unlimited projects.
Our Recommendation
If you're spending money on ads, start with ClickMagick and use the trial to see whether conversion syncing and Click Shield move your numbers. If you only need lightweight conversion tracking and every dollar counts, Improvely is a sensible budget option.
Frequently Asked Questions
Is Improvely cheaper than ClickMagick?
At the entry level, yes. Improvely's Freelancer plan costs $29 a month for 10,000 visits, while ClickMagick Starter costs $79 a month, or $66 billed annually, for 10,000 visitors. At around 50,000 visits, Improvely's $79 Startup plan is also cheaper than ClickMagick Standard.
Does Improvely have click fraud protection?
Improvely includes click-fraud monitoring on every plan. ClickMagick includes bot filtering for reports plus Click Shield, which actively excludes rule-breaking clickers from your ads on Google, Meta, Microsoft, TikTok and several other networks.
Does Improvely send conversions to Facebook?
Sending first-party conversions back to ad platforms isn't Improvely's focus. ClickMagick's Audience Optimization sends real conversions to Meta, Google, TikTok and Microsoft in real time, which is a key reason paid advertisers choose it.
Which is better for agencies?
Improvely's agency plans include sub-accounts, and its Large Agency plan adds white-label reporting. ClickMagick offers a free Business Manager, daily client insights emails and a 35% discount for approved agencies, but doesn't advertise white-label reports.
What happens if I exceed my limit?
Improvely says it moves you to the smallest plan that covers your usage after the trial. ClickMagick's knowledge base says it warns you as you approach the limit and upgrades you automatically if you go over.
See What ClickMagick Adds for Your Ads
Conversion syncing, cross-device attribution and Click Shield can be worth far more than the price gap. Test it free for 14 days.
Try ClickMagick Free