Quick Verdict
ClickMagick is the better choice for most marketers: a managed cloud platform with first-party attribution, cross-device tracking, bot protection and conversions sent to your ad platforms, with nothing to install or maintain.
Binom suits technical affiliate media buyers who want a very fast tracker with unlimited clicks on their own server, and who are happy to handle hosting.
Choose ClickMagick if you want accurate attribution without managing infrastructure.
Choose Binom if you're a high-volume media buyer with the skills to run your own tracker server.
Try ClickMagick FreeAt a Glance
| ClickMagick | Binom | |
|---|---|---|
| Hosting | Cloud, fully managed | Self-hosted on your server, or a pricier cloud plan |
| Built for | Advertisers, funnels, stores, affiliates, agencies | Affiliate media buyers and networks |
| Pricing basis | Tracked visitors, from $79/mo | Flat licence, no click limits (plus server costs) |
| Technical upkeep | None | Server setup, sizing and maintenance (self-hosted) |
| Conversions sent to ad platforms | Meta, Google, TikTok, Microsoft | Postbacks to traffic sources |
| Cross-device tracking | Automatic | Not the focus |
| Bot protection | Bot filtering plus Click Shield | Filtering available, including a paid add-on per third parties |
The Real Cost of Self-Hosting
Binom's appeal is a flat licence with no per-click charges. But a self-hosted tracker needs a server sized for your traffic, plus your time for updates, monitoring and fixing problems. If the server goes down, your tracking links go down with it.
Third-party sources list Binom licences from roughly $69 to $149 a month depending on version and billing, with cloud plans costing more because they include the server. Check Binom's site for current figures. ClickMagick's $79 to $349 a month includes hosting, uptime and support.
Different Strengths
Binom is a campaign tracker in the classic affiliate mould: traffic source → lander → offer, with fast redirects and detailed routing. It's at its best for people pushing large volumes of native, push or pop traffic to many offers.
ClickMagick is built around the customer journey on your own pages: first-party tracking, multiple attribution models, long-term visitor tracking, and Audience Optimization to improve how your ad platforms optimise. See ClickMagick for affiliates.
Who Should Choose Which
- Funnel owners, stores and agencies: ClickMagick.
- Affiliates with pre-sell pages and lists: ClickMagick.
- Non-technical marketers: ClickMagick.
- High-volume media buyers with server skills: Binom.
Frequently Asked Questions
What is the main difference between ClickMagick and Binom?
ClickMagick is a cloud attribution platform you don't have to host. Binom began as a self-hosted affiliate tracker you install on your own server, though it now also offers cloud plans at a higher price.
Is Binom cheaper than ClickMagick?
Binom's self-hosted licence is a flat monthly fee with no click limits, but you also pay for and manage a server. Third-party sources list licence prices roughly between $69 and $149 a month depending on version and billing. ClickMagick starts at $79 a month with hosting included.
Which is better for affiliates?
High-volume affiliate media buyers who are comfortable running servers often like Binom's speed and unlimited clicks. Affiliates who build pre-sell pages and lists, or who want attribution and bot protection without technical upkeep, usually prefer ClickMagick.
Does ClickMagick send conversions to Meta and Google?
Yes. ClickMagick's Audience Optimization sends real conversions to Meta, Google, TikTok and Microsoft on every plan.
Do I need technical skills for Binom?
For the self-hosted version, yes. You need to set up and maintain a server sized for your traffic. Binom's cloud plans remove that work at a higher cost.
Skip the Server and Start Tracking Today
If you'd rather spend your time on campaigns than servers, ClickMagick gives you attribution, bot protection and ad syncing out of the box. Try it free for 14 days.
Try ClickMagick Free