Start Here: Find the Symptom
Most ClickMagick tracking problems come down to a handful of setup issues. Match what you're seeing to the table, then jump to that section.
| What you see | Most likely cause |
|---|---|
| No clicks or visits at all | Tracking code missing or not loading |
| Visits but no leads or sales | Conversion code or sales integration not set up |
| Sales doubled | Old sales code plus a new integration |
| Sales credited to "direct" or the wrong source | Missing or inconsistent UTM parameters |
| Ad platform not receiving conversions | Audience Optimization settings or campaign optimization target |
| No cost or ROAS data | Ad account integration not connected |
| Fewer clicks than the ad platform reports | Bot filtering working as intended |
No Clicks or Visits Recorded
Open your landing page and view the page source, or use your browser's developer tools, to confirm ClickMagick's tracking code is present. Funnel builders sometimes save code on one page but not at the funnel level, and theme updates can quietly remove header scripts.
On Shopify, make sure you're using the ClickMagick Shopify app and that no old manually added code remains, because ClickMagick says the two aren't compatible. If you serve the code from a custom tracking domain, check that the DNS record is still in place.
Visits but No Leads or Sales
For leads, the conversion code (an Action) must be on the page people reach after opting in. For sales, check that your platform's integration is connected: webhooks for ClickFunnels and SamCart, the HighLevel integration, the Shopify app, Stripe, or Zapier for Kajabi.
Some integrations need ClickMagick's tracking parameter added to your checkout links. If your thank-you page can't hold code at all, as with Kajabi's order confirmation page, sales have to come through the integration. See our funnel tracking guide.
Sales Doubled or Duplicated
ClickMagick says that if you add a sales integration, you should remove any sales tracking code you previously placed on your pages, and that using both at once breaks things. That's the most common cause of doubled revenue.
Also check you haven't connected the same store twice, for example through both a webhook and Zapier.
Sales Credited to the Wrong Source
ClickMagick relies on UTM parameters to know which campaign and ad a click came from. If some ads lack UTMs, or you use "Facebook", "facebook" and "fb" interchangeably, reports split or misattribute sales.
Audit your ad URLs and use one naming convention everywhere. Our UTM guide has a template. Also check which attribution model you're viewing; switching from Last Click to Position-Based changes which source gets credit.
Conversions Not Reaching Your Ad Platform
- Audience Optimization switched on? Check it's enabled for that platform in the Tools menu.
- Right destination? Confirm the Meta dataset, TikTok pixel or Google conversion action is the one you intend.
- Valid credentials? Meta's Conversions API access token can expire or be revoked.
- Campaigns optimizing on it? Ad sets and campaigns must target the conversion ClickMagick sends, or the data won't affect delivery.
- Google auto-tagging on? ClickMagick's Google setup requires it.
Platform-specific steps are in our Facebook, Google Ads and TikTok guides.
No Cost or ROAS Data
Cost data comes from Auto Cost Update, which needs each ad account connected through ClickMagick's Integrations page in the account menu. Check the connection hasn't expired, and that the ad account you're spending from is the one connected. Starter allows one ad account per platform, so a second account on Starter won't sync.
Click Shield Not Excluding Anyone
New exclusion audiences can take up to 24 hours to populate. After that, check that your ad platform's tag is on the exclusion page, that the audience is actually excluded in your campaigns, and, for TikTok, that the separate exclusion-page pixel is installed. See our Click Shield guide.
Fewer Clicks Than Your Ad Platform Reports
ClickMagick filters bot and fake clicks out of its reports, so its click totals are often lower than the platform's. That's expected. If the gap is very large, it's worth looking at which placements or vendors the filtered clicks come from, because that's traffic you may be overpaying for.
Run a Clean End-to-End Test
- Click a tagged link or ad previewWith UTMs attached.
- Complete an opt-in and a test purchaseUsing your checkout's test mode where possible.
- Check ClickMagickEach event should appear once, credited to the right source.
- Check the ad platformThe conversion should arrive in the dataset or conversion action you chose.
- Refund the test orderSome platforms take an hour or more to report refunds.
When to Contact ClickMagick Support
If you've worked through these checks and something still doesn't add up, contact support with a specific example: the date, the source, and what you expected to see. ClickMagick says it combines an AI chatbot for quick answers with human tickets that are usually answered within hours, and that its team has handled custom checkouts and unusual setups.
Frequently Asked Questions
Why is ClickMagick showing clicks but no sales?
Usually the sales integration isn't connected, the checkout or thank-you page is missing the code, or the platform needs a tracking parameter on checkout links. Place a test order and check each step in order.
Why does ClickMagick show different numbers from Facebook?
ClickMagick credits sales using its own consistent rules across every channel and device, while Meta applies its own attribution windows and matching. Some difference is normal; a large gap usually points to a setup issue on one side.
Why are my ClickMagick sales doubled?
The most common cause is old sales tracking code left on your pages after you connected a sales integration. ClickMagick says to remove the old code, because running both breaks tracking.
Why aren't conversions showing in my ad platform?
Check that Audience Optimization is switched on for that platform, the dataset, pixel or conversion action is correct, your access token is valid, and your campaigns are optimizing on the conversion ClickMagick sends.
Why are some clicks missing from my reports?
ClickMagick filters bot and fake clicks out of its reports, so totals can be lower than an ad platform's click count. That's usually a sign the filtering is working, not a fault.