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ClickMagick Native Ads - Tracking Taboola, Outbrain and MGID Campaigns (2026)

Native networks are where bot filtering pays for itself fastest.

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Why Native Ads Need a Tracker

Loudspeaker on a wooden pole

Native networks such as Taboola, Outbrain and MGID place your ads across thousands of publisher sites. Some placements send buyers; others send accidental taps and bots. Their pixels also suffer the same signal loss as every other platform.

ClickMagick shows which campaigns and placements produce sales, sends real conversions back to the network, and can exclude bad clickers automatically.

How Tracking Works on Native Networks

Native ad click with network click IDClickMagick tracks the visitSale or lead recordedWebhook sends the conversion and click ID backNetwork optimises

Native networks don't auto-tag like Google or Microsoft. You add the network's click ID token to your tracking URL yourself, and ClickMagick passes it back with each conversion.

Setup by Network

ClickMagick native ad setup (from ClickMagick's help guides)
NetworkClick ID tokenSending conversions back
Taboola{click_id} in one of your UTM parametersAdd your Taboola secret key under Settings, Keys
Outbrain{{ob_click_id}} as cmc_tidCreate a conversion event in Outbrain, then a ClickMagick webhook
MGID{click_id}Webhook from ClickMagick's Webhooks tool

Step by Step

  1. Build a tracking URLUse ClickMagick's URL Builder with utm_source set to the network and the network's click ID token.
  2. Use it as the ad's destinationSet it as the content or destination URL in your campaign.
  3. Track conversions on your siteOpt-ins, checkouts and sales.
  4. Create the conversion in the networkNote the exact event name.
  5. Add the webhook in ClickMagickCampaigns, Tools, Webhooks, Add Endpoint, matching the event name.
  6. TestMake a test conversion and confirm it shows in the network's reports.

Protecting Native Spend

Silver padlock

Native traffic quality varies hugely by site. ClickMagick's bot filtering keeps junk out of your reports, and Click Shield, which supports Taboola, Outbrain and MGID, adds bad clickers to exclusion audiences so you stop paying for them.

Pair that with publisher-level reports. Pass the site or placement ID in a UTM, then block or lower bids on placements that click but never convert.

Common Mistakes

  • Forgetting the click ID token, so conversions can't be sent back.
  • Event names that don't match between the network and ClickMagick.
  • Judging placements on too few clicks. Give each a fair sample first.
  • Sending native clicks straight to an affiliate offer, which removes your ability to track and optimise. Use a pre-sell page.

See which native placements actually convert.

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Frequently Asked Questions

Does ClickMagick track Taboola and Outbrain?

Yes. ClickMagick has setup guides for Taboola, Outbrain and MGID. You add the network's click ID token to your tracking URL, and ClickMagick can send conversions back to the network with a webhook.

How do I send conversions back to Outbrain?

Create a conversion event in Outbrain, add Outbrain's click ID token to your tracking parameters, then set up a webhook in ClickMagick under Campaigns, Tools, Webhooks.

Does Outbrain add a click ID automatically?

No. Unlike Google or Microsoft auto-tagging, native networks need you to add their click ID token to your URL yourself.

Can Click Shield protect native campaigns?

Yes. ClickMagick lists Taboola, Outbrain and MGID among the networks Click Shield supports, using exclusion audiences to stop showing ads to bad clickers.

Why do native ads need independent tracking?

Native traffic comes from thousands of publisher sites with very different quality. Independent tracking shows which placements actually convert and which mostly send low-quality clicks.